Gen Z is revolutionizing the fashion market with its distinctive tastes, digital literacy, and focus on self-expression. This generation is between the mid-1990s and early 2010s and they are all about individuality, sustainability, and e-commerce like never before. With technology at their disposal, they are creating new benchmarks for online fashion, women’s wear, men’s wear, and men’s fashion. Here’s an overview of the major shopping and fashion trends that rule the Gen Z market. 1. Shopping Habits: Digital-First Gen Z favors online shopping compared to conventional retail shops. They view social media channels such as Instagram, TikTok, and Pinterest to find new trends and shop directly from e-commerce links. Influencers…